OBJECTIVE
The assignment was to design a conceptual culture magazine, building a cohesive visual system that uses typography, layout, and pacing to express an idea with clarity and feeling.
TOOLS
InDesign, Illustrator, Photoshop
Cincinnati has a vibrant coffee culture shaped by local businesses, artists, and communities, yet there is little media dedicated to the people and culture behind it.
Rather than adding to a culture of consumption and productivity, Sit & Sip uses the magazine as an art form to reflect the warmth, creativity, and connection already found in coffee shops. It invites readers to slow down and appreciate what’s around them.
Sit and Sip, a cultural magazine, is a visual ode to the warmth, community, and creativity of coffee shops in Cincinnati, Ohio.
MOODBOARD
WORDMARK
I began experimenting with different typefaces and ways of merging the words “sit & sip” to reflect the magazine’s concept statement, aiming for something that felt connected and inviting.
VISUAL SYSTEM
I used the words pensive, inviting, organic, and romantic to guide design direction. These words translated into design attributes like wide tracking, monospaced typefaces, soft textures, and overlapping freeform graphics.
ITERATIONS
Across the magazine spreads, I explored ways to evoke a quiet, pensive tone through intentional white space while maintaining visual and branding consistency to ensure a cohesive reading experience.
FINAL COVER
FINAL SPREADS
PROMO VIDEO
This motion piece was created to publicize Sit & Sip's first issue release in public spaces like billboards or subways, inviting them to pause, feel, and connect.